The serve is one of the most important, if not the most important shot, in the entire game of tennis. It’s a tremendous factor in determining the tempo over the course of the match.

When you fail to hold your serve, you place yourself under a lot more pressure and it becomes much more difficult to win the match. That’s why this one concept is so important.

Yes, I see players with beautiful “looking” serves that go in. But to be honest with you, those same players aren’t the ones winning on a consistent basis. And the reason why a lot of players find it difficult to hold their serve consistently is because…

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